The Belize Civic Center buzzed with energy today as over three hundred marketing pros, content creators, and business leaders came together for the Belize Tourism Board’s 9th annual Digital Marketing Summit. The event, now a staple in the local marketing calendar, focused on the latest trends in digital strategy, social media, and content creation. With a fast-changing online world, the summit aimed to give attendees the tools and insights they need to keep their brands ahead of the curve. From cross-industry networking to expert-led sessions, the day was packed with innovation and inspiration. We stopped by to catch the action and hear how Belize’s digital storytellers are shaping the future of marketing.
Perry Bodden, Digital Marketing Specialist, B.T.B.
“So we have actually, three signature events for the Belize Tourism Board since yesterday. We had the BOOM forum is pretty much a wrap up of what we did this this last fiscal year and what we’re doing this fiscal year when it comes to other projects, other initiatives, We had our Airlift Conference as well. That is information that has to do with airline traffic to Belize. How we are getting butts in the seats to Belize and heads in beds at the end of the day. We have our Digital Marketing summit. So another signature event for the BTB. And this provides information for online marketing. And so we’re covering four different facets of online marketing, social media, digital marketing, content marketing and strategic marketing as well.”
Blair Cassuto, Brand Manager, Bacardi
“Today’s event has been amazing. I did a presentation on content, social marketing and really figuring out how to emotionally connect with your consumers to drive conversion. And so I did like a few case studies on Nike and, the Faroh Islands did this amazing campaign on tourism and just talking about how, no matter what brand you represent, it’s really all about creating an authentic connection with your consumers. And so we did that and we just finished up a workshop where I had them re-write some Instagram, captions for a new Nike shoe that launched. Because I told them, you can sell a shoe, you can sell anything.”