BTIA Celebrates 40 Years of Adventure and Excellence

The Belize Tourism Industry Association (BTIA) is gearing up to celebrate its 40th anniversary on April 26, marking four decades of thrilling adventures and leadership in Belize’s vibrant tourism sector. According to BTIA, since its inception in 1985, the association has been the heartbeat of the industry, championing stakeholders, promoting sustainable development, and nurturing the growth of Belize’s tourism landscape.

With nearly 300 members nationwide, BTIA says it has been the mastermind behind some of the most exciting initiatives that have shaped the industry. From the launch of signature events like BETEX (Belize Tourism Expo) to the publication of Destination Belize magazine—the country’s go-to guide for all things tourism—and the coordination of festivals that showcase Belize’s rich cultural heritage and stunning natural beauty, BTIA has been instrumental in positioning Belize as a world-class destination.

BTIA President Efren Perez shared, “This 40-year journey reflects the passion, resilience, and collaboration that define BTIA. Our achievements have been rooted in our mission to uplift our industry and showcase the very best of Belize. We are proud of our history, but even more excited about what lies ahead. Together with our members and partners, we remain committed to building a vibrant, sustainable tourism sector.”

Linette Canto, Executive Director of BTIA, echoed these sentiments, emphasizing the association’s enduring impact: “Our greatest strength lies in the partnerships and relationships we’ve cultivated over the years—with our members, communities, and industry partners. As we look to the future, BTIA is focused on innovation, collaboration, and championing initiatives that will ensure Belize’s tourism industry continues to thrive for generations to come.”

And here’s the cherry on top! In celebration of its 40th anniversary, BTIA is offering a 20% discount on membership fees for new and renewing members from April 26 to May 31, 2025.