Bravo Motors Celebrates Thirty Years of Automotive Excellence

Tonight on Belize on Reel, Bravo Motors celebrates its thirtieth anniversary in the local automotive industry.  Ahead of participating in an expo this weekend in Spanish Lookout, we teamed up with the company to look at its fleet of Nissan and Isuzu vehicles and what you can expect if you’re interested in purchasing a new ride this weekend.  Here’s News Five’s Isani Cayetano with that story.

 

Isani Cayetano, Reporting

Founded in 1994 by Albert Bouloy Jr., Bravo Motors continues to lead the way in auto sales across the country.  Over the years, the company has grown significantly.  It is presently staffed by thirty-nine employees and they are all dedicated to providing the best customer service experience.  The team is led by Zac Bouloy.

 

Zac Bouloy, Director, Bravo Motors

“We have gotten here by building our business on a foundation of customer service.  So, with customer service comes excellent parts support and supplying the vehicles that we have, Nissan and Isuzu.  And we’re really proud to be the distributor of these brands here and we have a team that focuses on that customer service.”

 

Among them is Gerald Faux.  He is the head of the Parts Department and has been employed here for the past twelve years.  Since landing a job at Bravo Motors, Gerald has worked his way up the ranks within the company.

 

Gerald Faux, Parts Dept., Bravo Motors

“I’ve been here for the past twelve years.  I started out as maintenance, cutting the yard, washing the vehicles.  I also work with the mechanics and I worked my way up through the, you know, the Parts Department and I managed to take it over, you know, and it’s been a great learning experience so far.”

 

Along with years of experience comes positive recognition for the work that the team has been able to do when it comes to selling vehicles and automotive parts.  Bravo Motors was recently acknowledged by Isuzu for boosting its sales over the past year.

Zac Bouloy

“These awards bring a lot of pride to us and our team because we work very hard every day to ensure that we are serving our people well and to see this recognition come from an international business like Isuzu, it brings a lot of pride as this is an award that’s shown to the entire region, including South America, the Caribbean, and Central America.”

 

As the Sales & Marketing Manager, Michael Berry is chiefly responsible for driving the sale of vehicles at Bravo.  Efficient inventory management ensures that vehicles move off the lot quickly.  The company boasts the largest inventory of vehicles of any auto dealer in Belize.

 

Michael Berry, Sales & Marketing, Bravo Motors

“Actually, we just got a major award from Isuzu for sales increase in volumes.  So that basically means [that] we’ve been ordering more units.  As you know, COVID hit basically everywhere and that really decreased the overall volume of ordering vehicles and getting vehicles into the country.  And with that, we surpassed that and now we’re at the stage where we’re ordering more vehicles and that gave us a great increase with Isuzu for that particular award and we are happy to say that we have inventory.”

 

On the lot is a fleet of vehicles, including an Isuzu dump truck.  It’s new to the country.

 

Michael Berry

“We are very excited to launch this new truck.  This is an Isuzu SVR Dump.  It’s the first of its kind in Belize and we are happy to be partnering with Isuzu to promote this truck.  Gone are the days when you used to see old dump trucks running around Belize costing expense.  Now we have the new Isuzu line which is going to be good for Belize in terms of low cost maintenance.  We stock parts, availability, everything for these vehicles so you could rest assured that buying a product from us that you have our support.”

 

Having the right cars available at the right time is crucial.  It helps to maintain a diverse selection while minimizing costs.

 

Zac Bouloy

“We focus on what we do best.  So we look at what our suppliers do best and we ensure that we import our products in volumes and we import our parts in volumes so that we can support our customers as best as possible.  With our competitive edge, we look at what our competitors maybe can’t supply and that has led us to be one of the number one suppliers of pickup trucks in Belize, the number one choice for commercial vehicles in Belize.  The Isuzu commercial truck is second to none and Isuzu diesel vehicles are second to none.  And in Belize, the road shows that.  There are a lot of Isuzus on the road and we are proud to say that we have built that brand here in Belize.”

 

And this weekend, Bravo is taking its vehicles on the road.

 

Michael Berry

“We will be at the Spanish Lookout Expo, so lookout for our inventory out there.”

 

Zac Bouloy

“Out at the expo, we’re going to be bring out our A-game.  We’re bringing out our full lineup of Isuzu D-Max, MUX, and commercial vehicles, well as the Nissan lineup.  The Nissan Frontier and Nissan Kicks.  We’re also going to have our exciting merchandise that we have introducing this year which is going to be the Nissan and Isuzu Bravo thirtieth anniversary quencher mugs.”

 

Isani Cayetano for News Five.