Bluesky Surges to One Million Users as X Faces Mass Exodus

Bluesky, a social media platform, recently reached one million users, seeing rapid growth as many users left X (formerly Twitter) following the U.S. presidential election. According to Similarweb, over 115,000 U.S. users deactivated their X accounts on November 6, though X still had its highest web traffic of the year on the same day. X, which was acquired by Elon Musk in 2022, has faced criticism over issues like hate speech and political bias, prompting many users to seek alternatives.

Bluesky, initially a project funded by Twitter before Musk’s acquisition, differentiates itself by focusing on decentralisation and user control. It allows users more freedom in what they see and enables easier movement across platforms. Founded as an independent company in 2022, Bluesky is primarily owned by Jay Graber, who has a background in cryptocurrency and decentralised systems.

Despite Bluesky’s surge, X remains larger, with more users and traffic. However, Bluesky’s user base has doubled in the past 90 days, and its growth accelerated post-election, while X’s user engagement appears to be waning. Prominent journalists and media outlets, such as Charlie Warzel, Mara Gay, Don Lemon, and The Guardian, have also shifted to Bluesky, citing concerns over X’s content and direction under Musk. While Bluesky’s rise signals a potential shift, X still dominates, though its future remains uncertain amid growing user dissatisfaction.

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