Mahler on 2024 Tourist Arrivals: “That’s a huge accomplishment.”

In 2024, Belize’s tourism industry hit a major milestone, welcoming an impressive five hundred, sixty-two thousand, four hundred and five overnight visitors. This not only matches the pre-pandemic record set in 2019 but surpasses it by a remarkable eleven point eight percent. After the severe impact of COVID-19 in 2020, the industry has been steadily recovering, thanks to the strategic planning and dedication of its stakeholders. Here’s Tourism Minister Anthony Mahler with more.

 

Anthony Mahler, Minister of Tourism

“We created this, I think, fantastic campaign, Grab Life, at that time and that’s changing and evolving as we go along.  I think with focus from both public and private sectors, strategic marketing efforts and creative in terms of using, like you said, innovations.  We are here now, where we’re about sixty thousand over 2019, which is almost about twelve percent over 2019 and about twenty-three percent over 2023 and that’s a huge accomplishment.”