Mahler Hoping to Form Stronger Relations with Latin America  

Recently, the Minister of Tourism and Diaspora Relations, Anthony Mahler and a team of Belizean business representatives travelled to São Paulo, Brazil to participate in the World Travel Market Latin America 2024. With twenty-seven thousand professionals and six hundred and twenty exhibitors from across the globe in attendance, this event allows for Belize to meet with other businesses and form potential partnerships. In the Belize pavilion were representatives of Barefoot Caye Caulker Hotel, Muy’Ono Resorts, Table Rock Jungle Lodge, and the Belize Tourism Board. The Minister of Tourism and Diaspora Relations spoke with us about the significance of this trip.

 

Anthony Mahler, Minister of Tourism & Diaspora Relations

“I just recently visited Sao Paulo, Brazil. I truly believe that Latin America is an untapped market for us. We just haven’t done the heavy lifting that needs to be done in that in those key markets. And we’re talking about that. And certain cities in Brazil, Colombia and Argentina to start and then other parts of Central America. We strongly believe that if we put in the effort, we can get more people to come. For example, getting back to Belize was only a day. You didn’t have to overnight in Miami or anywhere else coming back from Sao Paulo. So those opportunities are there. We just have to go after them. I met, one day we had a press conference and I met with over a hundred writers and people in the trade who package and prepare their guests to come to destinations like Belize. And that was a big moment for us as well. We spoke about the beauty of Belize, the wealth untold that God has blessed us with. And we will continue to do so all across the world.”