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Nov 2, 2012

Getting more at-risk men tested for HIV

Kieron Cacho

All men are not the same; but all are protected from HIV. That’s the theme of a campaign by the Pan American Social Marketing Organization (PASMO), who in collaboration with the National Aids Commission are encouraging at-risk men to get tested and to protect themselves from HIV/Aids. Since 2008, statistics show that to every four women, only one man got tested and PASMO is trying to change that ratio. But a recent research has shown that men of different ages, socio-economic status, sexual orientation and marital status react differently to getting tested. Today at the Biltmore Plaza, various stakeholders and students from the University of Belize were on hand for an awareness presentation on the survey. Kieron Cacho of PASMO told us more.


Kieron Cacho, PASMO

“From 2008, PASMO began this masculinity campaign which was focused specifically on different profiles of men. The profiles had nothing to do with their social background, their sexual preference, religious; it’s just different archetypes that was generated. We wanted to understand exactly what were men’s motivation and use those especially when it comes to condoms use and HIV tests. So the campaign currently looks at these two issues which is condom use and a higher rank in terms of HIV testing.”


Duane Moody

“I notice that you guys have different displays her today. What’s the purpose of that?”


Kieron Cacho

“Actually we designed the entire setting so that individuals can get a taste of exactly what these profiles looks like. So every now and again individuals would come in and we have a little test or quiz where they go and do a little mathematical quiz and then based on their numbers, they will be able to go to a particular profile and identify with that specific profile. It is something similar like that that we have been doing with our interventions. For instance an individual or educator of ours would go to these fields where these men at risk are and then do an initial interview with these individuals. From that they come back to the office and use methodologies already developed specifically to work with these target groups; using the same goals and drives to be more relatable. And that will provide much more a drive for them to go and get tested or in this case use a condom.”

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5 Responses for “Getting more at-risk men tested for HIV”

  1. Storm says:

    Sex CAN kill. Education about the dangers is essential, because too many kids ruin their lives and their health before they are old enough to vote.

    Pregnancy PREVENTION and birth control is another important thing to pound into young people — so often they make sport of sex, and then the unwanted baby comes, the father runs away to greener pastures, and a Belizean girl has her world turned upside down by becoming a young, poor, single mother. Most of all, it is unfair to the innocent baby, who most often is deprived of a fair opportunity to have a decent, educated, healthy life.

    Yes, I’m an old croak, but that’s how I learned these lessons, by watching so many of my contemporaries sidetrack their dreams and ambitions by stupid, foolish, impulsive behavior. For a few minutes of fun, they lost a lifetime of dreams. If you’re young and foolish, you can do that, too!

  2. Rod says:

    Half of all men in Belize have aids

  3. Belizean says:

    THE ONLY WAY TO PROTECT AGAINTS HIV/AIDS IS ABSTINENCE!!!!!!!!!!!! What the hell are you talking about condoms>? Total bull****!!!! Keep away from fornication and you are free from it, and guess what, you dont need to test…If you go bummin around with lots of ladies, you automatically know what youre getting into..All this propoganda about protecting, regardless of orientation, bla bla bla..thats stupid. Moral values will protect NOT CONDOMS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  4. Seletar says:

    Belizean, you’re right, but too few parents teach values anymore. Too few families even have 2 mature, grown-up parents.

    If they don’t learn moral values, then maybe Storm’s approach is right — learn that you can derail your life by giving in to animal lust.

  5. Southern says:

    @ Belizeans…i am with you there

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