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Oct 4, 2012

Environmentalists should be celebrities; CZMAI lecture series

The Coastal Zone Management Authority and Institute hosts a monthly educational series for members of the environmental community. The seminar series has been conducted by researchers and scientists who use very technical language. But for this month’s seminar, the CZMAI has taken a different approach and invited the host of the Wake Up Belize Show, Mose Hyde. Hyde’s theme for the group was “Why all Belizean scientists and conservationists need to be Belizean celebrities?”


Nicole Auil Gomez, National Consultant, CZMAI

Nicole Auil Gomez

“Coastal Zone Management Authority and Institute initiated a seminar series last year and we look forward to inviting scientists and various representatives of different fields of expertise to come and give their talks on their work and experience. And lately we’ve been hearing how we need to transfer scientific information to the general public in a better and more meaningful way. And realizing that Mose had just recently attending the International Coral Reef Symposium, and is getting very involved as a media personality, but also very involved in conservation issues, I invited him to come and give a talk for us on how the scientists and researchers and managers would be able to translate our data into something the public can use and find interest in.”


Mose Hyde, Talk Show Host

“It’s an information conversation really, but I have a couple things I want to say to the folks gathered there; primarily to show themselves. I dub it, “Why they need to be Belizean celebrities.” I don’t mean celebrity in the Hollywood sense, I mean celebrity in the sense of make yourself known; make your name be known so that when you do weigh in on issues, that it has the weight of having established yourself, your person, your brand—in whatever field you are in—whether it is sustainable development, whether you are an activist; put yourself out there. The time to be caught up or consumed with science or caught up with the research you are doing, the important thing is to know how it relates to everybody else. So you got to really get out; be known and be heard.”


Mose Hyde

Jose Sanchez

“So I am assuming some of your knowledge on your show, you are going to use that to talk to them. But in relation to things of the ocean, of the barrier reefs and the dangers of it being delisted; how do you bridge the divide?”


Mose Hyde

“Well I’m no scientist. But I think I’ve been developing and working on my brand for a very long time—I’ve been making people see me and hear me for many, many years—it’s been my livelihood in fact. So I think if you add a little bit of trying to make yourself be better heard, align with what you already have as your base; that is your know, your research, the details. Just add a little bit of building your brand and projecting yourself so that it connects to the audience that is important—the people out there. I’ve also had the great, fortunate blessing of being invited by people to attend various scientific presentations. I just went, just a couple of months ago, to the International Coastal Reef Summit in Australia. And it was intense science, but they stressed that all the science needs to be translated; that scientists need to be multilingual and they need to be able to convert scientific language into a language that can be used for popular consumption.”


Jose Sanchez

“Although your language is normally very technical, you are going to use some of his talk show skills to do the translation?”


Nicole Auil Gomez

“Well hopefully and seeing how we can work together; how does the media—and I know Channel Five and you Jose have been very helpful to us in broadcasting our information—but how do we as scientists be a little bit more proactive about that. So he’s this month’s seminar and we invite; every month we have a new speaker. So we would like to inform the public if you would like to learn about our speakers, join us on facebook or follow our website.”


The Seminar was attended by several members of the NGO community including: Sea to Shore Alliance, Oak Foundation, Oceana, APAMO, Program for Belize, Belize Audubon Society and Healthy Reefs Initiative.

Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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