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Mar 2, 2012

Poll on media preference shows preference to Channel 5

Yasmin Andrews

There are no Neilson ratings in Belize to determine viewership and programming on television stations. But Yasmin Andrews, surveyed the media preference in the country in television, radio and print. Her question focused on which is the preferred newscast.

Yasmin Andrews, Economist/Statistician

“We also did one part of the media poll, which was looking at preference because when you’re looking at polls you want to see what influences people’s perception and for strategy and all that and to see the impact that the news media plays. So looking at the three major areas of news; print, television and radio. And we asked which television news cast do you prefer to watch.  And out of a sample of one thousand countrywide, we asked—so it’s not only concentrated in Belize City or Cayo or wherever. The results show that fifty-seven point nine or nearly sixty percent of this country, over half was with Channel Five. Then secondly, thirty-two point four was Channel Seven. So that’s nearly half more; thirty and sixty alright. And then Plus TV one point three, Love TV eight point four.  Which radio station do you prefer to listen to? Krem Radio twenty-four point seven. The highest was Love Radio sixty-six point zero so that was nearly over half more with Love and this is countrywide. Wave Radio four point seven, Positive Vibes four point six. So Wave and Positive are kinda insignificant statistic-wise. Newspaper, the highest again was Amandala forty-seven point seven, Reporter thirty-one point five, Belize Times eighteen point three, Guardian two point three.”

Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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1 Response for “Poll on media preference shows preference to Channel 5”

  1. ORly says:

    I agree, Channel 5 is the best. But they still have great work to do. Like when there is no electricity in Belize, they should still be broadcasting cause the rest of the country is watching. I am surprized at how low Love fm was. Whenever there is a hurricane, LOVE TV is the only channel broadcasting live what is happening in Belize. Congrats Chan5. You have been rated the most watch, now work harder to reach 100%. 60% is still failing.

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