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May 25, 2022

Belize Tourism Board Hosts BOOM Forum

Building On Our Momentum, it’s a one-day forum that was hosted by the Belize Tourism Board today to highlight major achievements and opportunities, as well as the future outlook for the country’s tourism industry. In attendance were hoteliers, tour operators and industry partners from across the sector. Leading the presentations were the Zimmerman Agency and Development Councilors International. They used the opportunity to launch the Grab Life Campaign as well as other scheduled events to promote Belize internationally.


Anthony Mahler, Minister of Tourism & Diaspora Affairs

Anthony Mahler

“We decided that we wanted to share with the industry, Belizeans and the world what we’re doing in tourism, the strategies that we are using from a marketing perspective, what we’ve done and where we are going in the near future. Last year, the global average was about twenty percent.  In Belize it was fifty percent.  This year, we are looking at fifty percent globally, while Belize is around seventy to seventy-five percent and some months have been even higher.  And so, while the experts had said that it would take two to three years for us to rebound and for the region to rebound, we have done so in pretty much a year or so. We have to take a holistic approach on how we market Belize.  We don’t have huge budgets like other major destinations, but what we have is creativity, what we have is passion and what we have is know-how and we’ve partnered with the right agencies for us to get the message out and we’re utilizing digital, we’re utilizing social media and we’re using print and traditional marketing efforts, PR.  All of these things that we’re doing, influencers, and when you combine them together that creates some level of combustion for Belize and Belize is top-of-mind these days.”


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