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Dec 24, 2021

The Rush for Electronic Devices and Footwear

It is Christmas Eve and the traffic downtown in downtown Belize City is bumper-to-bumper.  Many are still out and about grabbing gifts for their loved ones at the eleventh hour.  Earlier today, we popped in at Cellular World and Dibary to get an idea of some of the items that are in high demand this year.  Not surprisingly, cell phones, tablets and other electronic devices are on everyone’s Christmas list.  News Five’s Isani Cayetano reports.

 

Isani Cayetano, Reporting

The shopping season is in full swing and last-minute gift items are being purchased ahead of Christmas Day.  Among the many presents that will find their way underneath the Christmas tree on Saturday are electronic devices.  The rush for tablets, laptops and cellular phones is at an all-time high and businesses are doing their best to keep up with the overwhelming demand.

 

Karan Sabnani

Karan Sabnani, Director, Cellular World

“Christmas is always a big time for shopping and at Cellular World we have a large variety of electronics.  We go from speakers, headphones, toys, phones, tablets, basically all the lifestyle gifts.  You know, we see people coming in this year, theyre looking for a lot more budget-friendly stuff and we had that in mind when doing our purchasing.  We ensured to keep a lot of affordable items so people can enhance their lifestyle with these everyday needs now for electronics, you know.”

 

At Dibary, the floors are alive with downtown shoppers.  Over the past few weeks, consumer electronics have been very much sought after.

 

Mario Lopez

Mario Lopez, General Manager, Dibary

“When it comes to electronic devices, we have a lot, you know.  We‘ve linked up with Samsung International, so we‘re working with them on the devices, the A Series Samsung. And, we have, you know, the catch is the one-year warranty which has been well received by the public on a whole.  Apart from that, we have the tablets, the Fire Seven, the Ten, the Eighth and so forth, from one [hundred] and eighty-nine [dollars], you know.  We have different price range for each article and apart from electronic devices, we have the Bluetooth speakers.”

 

Despite a range of products on display, there have been issues with the ongoing supply chain crisis.  It has severely slowed down the delivery of items that were ordered overseas.

 

Mario Lopez

“We have a new shipment of clothing for the kids, let’s say for the entire family and that’s what we are promoting at this time and people have been pouring into the store.  They are very reluctant to get their items because today is Christmas Eve and you know, you want to give that special gift to that person, so here we are.  Of course we’re going to be open until a little bit after eight tonight to accommodate everybody; last-minute shopping.”

 

Cellular World is the licensed distributor of Samsung in the country.  According to Karan Sabnani, the drive has been primarily towards handheld electronic devices.

 

Karan Sabnani     

“We also see that tablets, given that schools are all online and the world has changed, tablets have been a big demand throughout this year and were seeing a surge in Christmas, as well.  I guess all the kids are getting their tablets for hybrid learning coming up in January.  So, you know, we’ve seen traction.  I must say it hasnt been as busy as Christmas is normally but its not been bad for us here at Cellular World and, like I said, we ensured to bring prices to the level that people can afford so theres something for everyone in the house from Cellular World.”

 

Aside from tablets and phones, customers are also going hard on footwear.  That section of Dibary is teeming with shoppers looking for the perfect shoe this Christmas.

 

Mario Lopez

“The shoe section, if you notice when you come into the store, that it has a lot of customers there.  Well, the shoes, the electronics, household items; but I must say, it’s between the shoes and the electronics department that we have been doing so good.  Apart from the household items and clothing and so forth.”

 

Reporting for News Five, I am Isani Cayetano.


Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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