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Jan 14, 2021

A New Local Beer is in Town!!

You would not have noticed as there is an obvious lack of fanfare surrounding the launch of this new product.  It is a new brew hitting shelves across the country. We were invited to a quiet press launch at Pirate Beer’s company headquarters, located just outside of Orange Walk Town.  This morning, Isani Cayetano journeyed to Carmelita, where he got a first taste of the pirate’s brew.

 

Isani Cayetano, Reporting

A new Belizean lager is making its debut at a retail store near you this weekend.  Pirate Beer hails from Carmelita and is the proud product of a trio of Asian businessmen, including Ken Shin, Kevin Xin and Jun Zhang, who decided to expand their line of local products by including a local brew.  The offering is one of two beers from Caribbean International Brewery that is being introduced to the domestic market.

 

Nelsie Campos

Nelsie Campos, Deputy Manager, Caribbean International Brewing

“Caribbean International Brewery started since November 2014, six years from now.  For the past two years, we have on the market our water, the H2O Water and we have three different sizes of the water and the pouches.  These have been on the market for the north, Corozal and Orange Walk, for the past two years.  This past weekend we launched our beer, the Pirate Beer, as you can see, and that is our product that we have right now.”

 

At two hundred and fifty-one milliliters per bottle and an alcohol content of four point three percent, Pirate Beer is comparable to Lighthouse Lager Beer.  Not so much by taste, but by category of light-colored beer made with a low proportion of hops.

 

Nelsie Campos

“What makes this unique is that our ingredients are mainly imported high quality and fresh, advanced special hops.  Most importantly, we are using completely pollution-free, deep ground water which is fresh water to brew this beer since the Belize River is already polluted.  So we take that into consideration and we’re using our own wells.  We are introducing a new beer, a unique, very good beer for customers to taste, to have a different taste.”

 

That flavor is reminiscent of Taiwan Beer, for those who have had the opportunity to sample the island nation’s best-selling ale.  While it is being sold to Belizeans at two dollars and fifty cents per bottle, CIB has its eyes on the external market since it does not intend to compete with other local offerings.

 

Nelsie Campos

“We are mainly focusing on exporting.  Okay, the export market, but we are also considering our Belizean market as well.  So our products will be found all over Belize.  The water before was only to the north, Corozal and Orange Walk, but now we will be sending our products to all districts throughout Belize.”

 

Located in Orange Walk District, the facility is comprised of several buildings, including a factory that is off-limit to the media because of COVID-19 and the fear of contamination.  That concern has also prompted management to have employees, particularly those working in the brewery, remain on the compound at all times.  While we did not get a chance to tour the facility, it is safe to say that the compound occupies several acres of land, property that is owned jointly by the three investors.

 

Nelsie Campos

“We are a company looking to help Belizeans and the country of Belize.  You all know that through this pandemic we are having a rough time and exporting our product, a Belizean product will help the country a lot, money coming into the country.  Thats what we all need.  Also, the company here is not to compete but to have Belizeans have a better standard of living, providing jobs and not only to the people in the north, because, as I told you our products will be throughout the country and we are having jobs directly and indirectly.  We are having persons working here and also the agents.  Those agents will hire persons as salespersons and delivery persons, so we are helping the country.”

 

Perhaps the immediate challenge that Pirate Beer is facing is marketing during the time of a pandemic.  No longer are tents being pitched and stalls being set up in busy areas where taste tests and free samples are being offered.  Caribbean International Brewery will now be left to come up with a marketing campaign that will attract your curiosity. Reporting for News Five, I am Isani Cayetano.


Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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