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Sep 8, 2000

WWF sponsors biodiversity media campaign

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The World Wildlife Fund-Central America is working in synch with the Meso-American Biological Corridor Programme, and today WWF launched a media campaign to promote public awareness of the project. The effort will include radio and television ads to be broadcast all over the world.

Steve Gretzinger WWF-Central America

“To comply with our personal responsibility to maintain the corridor, we must learn about it and the significance in our lives, to the degree that both rural and urban residents recognize our symbiotic relationship with the environment and act accordingly. The Mesoamerican Biological Corridor will be become a reality. WWF wishes to contribute not only to the concept, but also to the on the ground implementation and significance of the corridor. With the support of our partners, we have produced a radio and television campaign that we are privileged to introduce to you today.”

A CD with both Spanish and Boom and Chime versions of the MBCP song will soon be available at local record stores. WWF’s messages on the biological corridor programme will air in the near future on Channel Five.

Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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