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Apr 13, 2018

B.T.B. Looks for More Promotion Opportunities

So what are the Board’s plans to keep the bumper figures up as tourism enters the so-called “slow season?” Stephen says the B.T.B. has been leaning on its international partners to do special presentations for outlets, including promoting the Jewel as the next great wedding and romantic adventure, and teaming up with Australia to promote the health of the first and second longest barrier reefs in the world. The B.T.B. is aiming to defend its streak of more than two years in continuous increases of tourism arrivals.


Jocelle Stephen

Jocelle Stephen, Marketing and Public Relations, B.T.B.

“We actually embarked on the Sister Reef Project Campaign – I know we’ve sent press releases on that – where in collaboration with our stakeholders, we were able to launch a campaign that would raise funds for not only our reef but Australia’s reef. And people say why would we be bothered with Australia’s reef? But we have to understand that the way these eco-systems work is if one is not healthy the other would not maintain its health, it is a collaborative effort. And it’s a tactic – the fact that we’ve aligned ourselves with Australia puts us at a wider audience market as well. We’ve done that in the first quarter and we’re excited at the fact that we were able to work with our stakeholders to share prizes, so that people can actually go on this website and bid to win a prize whether it’s a vacation stay, accommodation, a tour, a dinner, a boat ride, just to show all that Belize had to offer. And the thing is, when we looked at some of the engagement that we received, the stories this generated, people were commenting that this is such a good initiative I don’t even want to win a prize, I just want to give, I just want to donate. And so we do believe that these initiatives are helping us to promote Belize, and we will see the continuous effect of these in the first quarter will transcend even into the other quarters.  What we’ve noticed is that from December 2016, when we do a comparison month to month, year over year, there has been a consistent increase. So while we have the slow season, when we compare year over year growth, we are growing; we haven’t seen a decline since December 2016. And prior to that, from June 2015 until November 2016, we had a one percent dip and after that we’ve never had a dip; we’ve seen continuous increases and growth.”

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