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Aug 15, 2017

Who can build the ultimate Maya Spa Experience?

BELTRAIDE and the Belize Spa and Wellness Association are organizing the first ever “Maya Spa Experience Brand Competition.”  The overall objective of the competition is to have certified massage therapists collaborate with three other persons, in developing their interpretation of an authentic Maya Spa experience in order to create a signature Belizean massage that can be identified in any resort both at home and abroad. The branded massage will be copyright and promoted extensively, with a special showcase at this year’s BCCI Expo. News Five’s Duane Moody stopped by to judge the results for himself.


Duane Moody, Reporting

Over the past two days, entrepreneurs, certified massage therapists and spa service providers have been engaged in a first of its kind competition at the BTEC Offices on the ITVET Compound inBelize City. BELTRAIDE along with the Belize Spa and Wellness Association are attempting to create an authentic “Maya Spa Experience” that will be signature toBelize.


Lejia Melanie Gideon, General Manager, BELTRIADE

Lejia Melanie Gideon

“The Health and Wellness Spa Association in Belize has always wanted to do a signature brand spa experience and we’ve been talking to them for a while. And then BELTRAIDE because of our SBDC Belize and EXPORTBelize, we had clients that had products and services that could have been used in the association. A Maya spa experience that can be promoted domestically, so a visitor can come and ask for it—just like how you have Swede Massage and Thais, you can ask for Maya—as well the Spa Association in Belize is a member of the Caribbean Spa Association. So how do we take our signature and export it to the Caribbean.”


In the end, eleven teams will present to a panel of judges who are evaluating them several areas: the five senses, the originality of techniques and more importantly, the authenticity to Mayan tradition. The judges include two well-known therapists/practitioners inBelizeand international spa consultant, Adriana Azuara fromMexico.


Adriana Azuara

Adriana Azuara, Spa Consultant

“You really want to be touched by the culture of the place that you are visiting and most of all, you want to reenergize yourself with the healing and ancient techniques from the place that you are visiting. What we are looking right here is what all the Mayas have left us and put it into a spa treatment and create a Belizean spa treatment from the Mayas.”


Maya Council Representative Aurelio Sho also sat on the judging panel. He says that many entrepreneurs would use Maya names for their businesses and would claim Mayan traditions to their products, but he questions the authenticity and knowledge of true Mayan heritage.


Aurelio Sho, Rep., Maya Council

Aurelio Sho

“I’m here to see how the Maya is represented in terms of the key elements that showcase its uniqueness when it comes to their food and you relate how it relates to spa service. You look at some of the scrub paste, the paste that they use and the incense that they burn. And also the music, relating it to the Maya culture in Belize. We are also looking at some of the basic utensils, the tools that they utilize throughout the process, and all the language…some of the healing techniques that is very essential; that represents true unique Maya experience for the spa industry here in Belize.”


Duane Moody for News Five.


Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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