Where do Millennials fit Into Digital Marketing?

Patrick Lawrence

Larrieu says there is more to come on this score. In terms of reaching target audiences, Patrick Lawrence’s New-York based Yo Group advertising agency says cost is no object for the eighteen-to-thirty-five or “millennial” age bracket when it comes to travel: the experience is. He has some dos and don’ts for tourism businesses looking to cash in.

Patrick Lawrence, Yo Group

“Cost I would say not as much as you think, it is all about the experience, so if it is a very unique thing, it is something their friends have never done. Sometimes they can talk about it and have a cool story, I think they are more willing to travel a long distance and pay a little bit more.”

Reporter

“So what would be your message to the participants in today’s summit?”

Patrick Lawrence

“Like five key takeaway are basically do your research, start a dialogue, have that conversation, make sure you are presenting yourself in an authentic way and really it is all about coordinate dialogue with travelers. Because they are going to see through your B.S. if you are trying to be too much or say too much or putting yourself out of the way that is not believable.”