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Sep 3, 2014

Travelers Liquors Unveils New Belizean Rum

Travellers Liquors Limited is among the producers of Belize’s finest rums. From vintage liquors to aged dark rums, from gold to white and flavored rums and in between, there are even brandies, vodkas, wines, gin liqueurs and bitters.  Today, the company added a new flavor to its line of gold rum. Named Belizean Rum, a media conference was held at the Travellers Headquarters on the Phillip Goldson Highway.


Amanda Perdomo, Travellers Liquors Limited

Amanda Perdomo

“This year we decided yes, we are going to take out a gold rum, a new gold rum with the best taste we’ve ever done. And so we started working on the blend and we had some…at one time, Travellers made a Belizean rum and if you see some labels in the 80’s ad 90’s, there’s some really old labels that said Belizean rum. It was an aged rum and we had some barrels of aged Belizean rum in the barrel room, which is now very old and so they decided to play around with some of that to blend this new rum. So it was like, duh, let’s name this Belizean Rum. And so finally I got my way.”


Julio Reyes

Julio Reyes, Travellers Liquors Limited

“There has been a lot of hard work behind the making of this rum, behind designing the rum, formulating the rum. Just to clarify something it is not a premium aged rum; it is a premium rum. We selected the most mature, the most, finest aged barrels that we have and use them as a blender to flavor it. it takes a lot of experience which I am gaining every day to blend something like this. We have come very far to make something very good.”


Amanda Perdomo

“I had thought about why don’t we, if we are going to do a Belizean rum, have scenes of Belize on the label but it is hard to have one scene of Belize, one picture, one icon of Belize. So I thought why don’t we have at least four, but it is the same label and we just change the pictures. And so we have that flexibility. So we decided, at first I didn’t have that support because it was a new idea, but when we got together and hashed it out again. We said hey, let’s try it. So that’s how this label and design came about. It’s been about three months that we’ve been working on it…going back and forth with pictures, labels and blends and finally today, we have Belizean rum.”


The rum will be available in the one point seven-five liters bottle, the one liter bottle, the point seven-fifty liter and the two fifty liter bottle of the rum. The price is at a hundred dollars a case for the seven-fifty bottle of the Belizean Rum.

Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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4 Responses for “Travelers Liquors Unveils New Belizean Rum”

  1. r-dale says:

    Well they had to try something, their last rum market entry, Gold Rum, was a complete flop and is complete crap. And sales of one barrel, which was the #1 seller in all of belize, are way down. It is Old Master’s come back that is hurting Travellers and really hurting Cuello’s Caribbean Gold. Rum drinkers country wide over the last 2 years have been switching to Old Master. Old Master used to produce crap, now they have a high quality product at the lowest market price, while everyone else’s quality has been slipping yet they are still trying to sell at a higher price. Travellers is still the #1 producer in the counrty but they are loosing market share to L&R. Tiny bit of advice to Mrs. Perdomo, we really don’t care what picture is on the outside of the bottle, we care what is in the bottle, as far as outside the bottle the only thing we care about is the price tag.

  2. Magali Gabb says:

    You are right what is inside is still is what really sells rum Come by and get a taste

  3. Travellers customer Service Rep says:

    Hi R-dale,
    Thanks for your input and strong feelings about the rum industry. You seem to keep up with what is going on with the rum companies. We agree with you that taste is the most important thing and after many improvements at the Travellers Production facility we have made a fine rum. but we chose to package it with a beautiful label representing beautiful Belize. We also have competitive prices all the time. We invite you to visit it our museum to taste the new Belizean Rum and all of our other rums and check out our prices. We think we have value and quality.

  4. Que says:

    Where can I find Travellers Belizean Rum in Chicago? Binny’s carries One Barrel, but not Belizean.

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