Belize - Belize News - Channel5Belize.com - Great Belize Productions - Belize Breaking News
Home » Featured, Miscellaneous, People & Places » Belikin’s Sorrel Stout sold out of stock
Dec 13, 2011

Belikin’s Sorrel Stout sold out of stock

Sorrel is an herb that is associated with the Christmas season; there’s sorrel wine, cake and juice and now there is sorrel stout. That new product was introduced into the market on December third. But if you’re looking for the new stout, well you have to wait a bit because the stock has been totally depleted in only ten days. The brew master is now busy distilling a new stock. News Five’s Isani Cayetano reports.

Isani Cayetano, Reporting

Sorrel Stout, a new addition to the production line at Belize Brewing Company, is a seasonal blend that was introduced countrywide at the beginning of the month.  While the initial brew was supposed to satisfy the unquenchable thirst of dark beer drinkers the company has found itself momentarily short on its supply.  The brown bottle with the ubiquitous red stopper has since become a scarcity at most retail outlets across the Old Capital forcing the company’s newly appointed brew master to concoct another batch of sorrel stout.

David Vasquez

David Vasquez, Sales & Marketing Mgr., Belize Brewing Co.

“Sorrel Stout was somewhat of the brainchild of our brew master Nolan Michael and it was to be a limited edition product first and foremost.  We expected that at some point to now we would run out.  We didn’t anticipate such a high demand and I must say that we are happy for that.  We are currently in the process of doing a follow up brew which will provide the market with another three thousand to three thousand, five hundred cases.  It was a limited product from the day of planning and the success of this product this year was the gauge for what we will do in subsequent years.  So this is not temporary for one so it’s to understand that this is a product that will be perennial but at the same time to it was at first, as it was devised in our concept of launching it, a limited edition product.”

Isani Cayetano

“In terms of the supply of sorrel for this production, how does that work in terms of either getting local growers to bring in the sorrel or outsourcing that part of it?”

David Vasquez

“Well I think in terms of product development it was too short term for us to get a supply locally.  This is something that we are looking at next year whereby we will be using homegrown products.  The idea of using sorrel this year was because it was a traditional Belizean Christmas time product in terms of sorrel wine, sorrel juice, sorrel cake as some people do in infusing it in baking products and stuff like that.  So it was a natural thing for us to decide to use it as an infusion in one of our products this year but Mr. Michael, I’m sure you’ve spoken to him at some point or another and he’ll tell you that we expected or anticipated some success but not to this degree but we’re happy for it because now people are [finding out about it].  The word is getting out there about it, I think we built up some hype about it but once the tasting was done, during which we did a first round of tasting last week and we plan on doing some this weekend in certain areas throughout the country, I think once everyone gets to taste this I think the second batch which we have coming on will be done in short order as well.”

According to David Vasquez, the company’s sales and marketing executive, a new stock of freshly brewed sorrel stout will be available for retail countrywide by the end of the week bringing to an end the dearth that has left stout lovers at a loss for their favorite drink. Reporting for News Five, I am Isani Cayetano.

Be Sociable, Share!


Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

Advertise Here

7 Responses for “Belikin’s Sorrel Stout sold out of stock”

  1. ff44@yahoo.com says:

    Like ewww….we need imported booozeee FULLSTOP!

  2. krtdiaz says:

    i MUST SAY THAT THE STOUT DRINKS WELL, IS SMOOTH AND HAS A DELIGHTFUL AFTERTASTE. THE AFTERTASTE REMINDS SOMEWHAT OF TENENTS MILK STOUT THAT USED TO BE SOLD HERE IN BELIZE. KUDOS TO THE TEAM AT B&B. GOOD BARRY MUST BE SMILING DOWN ON THE NEW VENTURE AND INNOVATION. BEST OF LUCK.

  3. Get it right says:

    Please give me a guiness anyday. Belikin needs to perfect their beer before trying to make another product. They undersupply the market and feel good because its sold out? Just a marketing gimmick to boost the poor sales for the product. We’re not dumb Mr. vasquez, that marketing 101. At least we know you were paying attention in highschool.

  4. agsl says:

    I’m not an avid stout drinker but the sorrel stout is my favorite!!! Please hurry with the new batch!!!

  5. wayne says:

    dont belive a word about all the latest news about belikin !
    all lies !
    lets see when the bubble will burst

  6. Charlie Price says:

    What we really need is …ANOTHER LOCALLY PRODUCED BEER. Belikin is too expensive and we can’t choose to drink something else….besides contraband. We need freedom of choice in the beer department, one brand of beer is not enough.

  7. Earl Grey says:

    Charlie…I AGREE 100%!!!!!!!!

Leave a Reply

CAPTCHA Image
*