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Dec 1, 2011

…But some negatives in Tourism Industry difficult to overcome

And since there wasn’t much bad news to report at today’s AGM, the focus was on the new marketing strategy… telling the story of Belize’s cultures and attractions through as many mediums as possible, drawing in prospective visitors from across the globe. But while they try to share the positives, Jim Scott says there’s one negative that continues to hinder the industry.

James Scott

James Scott

“We’ve got a lot of creative new tools, collateral material, destination Belize, we have BETEX coming up and I think you just see a lot more collaboration and a lot more joint efforts between the different sectors and tour operators and hotels and the Ministry of Tourism. So we’re excited about that and yes, there was a lot of good news in the financial report but I think the overall theme wasn’t really financial because we all know the more visitors we have, the better our economy is going to be, the better our business and the industry is going to be. Really, the theme was telling our story, getting our story to the people who want to come here. How do we tell the story? What means or vehicles do we tell our story; social media, internet, public relations, inviting some of the shows that are on American TV and European TV here to do documentaries and some of the reality stuff. Reality TV is a big thing now especially with the young generation.  Simple things like the cultures here, we take that for granted because we have this multitude of culture and that’s interesting to people. But how do we get that in front of people who are sitting in Germany or who’s sitting in Nebraska, United States or sitting in Japan? How do we get that information to them? It’s constant research, it’s constant updating and it’s a lot of work and engaging professionals who know this stuff that are going to help us get better. We’ve got to try to work together as a nation to reduce crime. Crime is probably our biggest de-marketing issue that we have in our society but again, as I have said time and time again, we shouldn’t just do it for tourism; we should be doing it for you and I because this is our home. Everybody has to work together on that. We’ve got to stop this trend in crime so it’s a huge issue.”

Elections were held for three positions; Valerie Woods is the new BTIA Vice President while Pedro Perez and Rob Hirons were re-elected as treasurer and secretary respectively.

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3 Responses for “…But some negatives in Tourism Industry difficult to overcome”

  1. Earl Grey says:

    We’ve got to stop this trend in crime so it’s a huge issue.

  2. superman says:

    most european don’t even know where Belize is. Put direct flight from there and you’ll see the tourism industry exploding. Like cancun

  3. Steven Clark says:

    I’ve had more people tell me about their visits to Belize and the crime rate there per capita is out of control, muggings, murders, home invasions (with or without the occupants being there). My wife and I have been wanting to retire to Belize and perhaps open a little business but with the uncertanty we don’t know if we want to “Invest in Belize”. So until the country truly gets serious about getting crime under control to then invest in the tourist industry……Its all lip service!

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