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Jul 15, 2011

Marketing and innovation for small businesses

But there’s other news; twenty Belizean women from across the country are participating in a two day Marketing workshop. The Institute of Mexico collaborated with the University of Quintana Roo to hold its first workshop which was held in March of this year. Building on the success of the first workshop, the second round, entitled ‘Marketing and Innovation for Small Businesses, seeks to develop women’s entrepreneurial capacity.

Professor Karen Diane Eaton, Lecturer, University of Quintana Roo

Karen Diane Eaton

“This workshop is about marketing for small businesses, marketing and innovation for success in your small business. And many of our participants have come back for the second part of the series. We are working with the women on their own ideas and the idea of the workshop is to give them the tools and the details to think about in creating their own marketing strategies at the end of the day.”

Andrea Polanco

“So what are some of the industries that we see being represented here today?”

Professor Karen Diane Eaton

“Well we have a broad mix. There is one group of women, they have an idea still. But as we know all things being with ideas, we love ideas. Their idea is to create clothing for the tourist market. And that entails several challenges that they’ll have to learn how to deal with. We have someone she is a graphic designer and there is another person she’s creates products like indigenous food products and she’s got quite an advance going in her business.”

Andrea Polanco

“What has the response been like from them about the things they’re learning so far?”

Professor Karen Diane Eaton

“Well, I think they’re very enthusiastic. One thing that I think gives them confidence is that I come with a broad experience of my own businesses and a lot of training that I am willing to share with them. So been there and done that is kind of what I tell them.”

Andrea Polanco

“So I know it continues tomorrow. What can they expect, what topics will be covered?”

Professor Karen Diane Eaton

“Tomorrow we’re gonna talk about ad design, the use of face book in their promotional planning. It’s about promotion tomorrow mostly. Today we’re learning the different vocabulary around marketing, target markets and segmenting and things that any marketer could talk to you about.”

The workshop, which continues on Saturday, is open to women and is free of cost.

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