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Nov 6, 2018

Changing Behaviors through Communication for Development

A three-day working session facilitated by United Nations International Children’s Emergency Fund, UNICEF, is taking place in Belize City. Representatives from several institutions are being trained to expand their skills on communication for development. Communication development is a type of programmatic communication designed to achieve behavioral change in order to better the lives of citizens. It’s an initiative that will take many years and today News Five stopped by to see how that is being done.

 

Jose Lainez

Jose Lainez, Communication Specialist, UNICEF

“It’s a long process first of all. It does not happen by itself. It does take a process of formative research, situational assessment, to learn more about the problem, about the specific audiences, at rick population but it also takes evaluation, monitoring throughout the process. So that is why we are able to tailor specific intervention for specific problems, groups and places.”

 

Daedra Isaacs-Haylock

Daedra Isaacs-Haylock, Communications Officer, UNICEF

“To change behaviors, it takes a process. It takes understanding and appreciating where that behavior comes from. It also means that you need to show alternatives. You can just say no. Sometimes a television ad or a flyer is not the best way to go. It may introduce the idea but to get into changing the behavior there is a lot more that has to be done. So what we are doing is training on the entire spectrum of identifying what are the issues of concern, what are the priorities and the key concerns around those issues of concern, why those things are a concern, what is the situation in your area dna what you will like to address.”

 

Sheena Gentle

Sheena Gentle, Programme Officer, BFLA

“For BFLA we work with promoting sexual health and also comprehensive sexuality education so when it comes to reaching young people, looking their needs, looking at their gaps that are being filled by BFLA or even other organizations such as the Ministry of Health and how we can complement the work we all do together to reach the common goal.”

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Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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