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Jul 14, 2017

Belize addresses itself to digital tourism market

The B.T.B. hosted its one day Digital Summit for a third consecutive year. The “digital marketing” event engages local tourism stakeholders for a day of learning through interactive and immersive experiences with international presenters from big name companies and brands. This year the focus was on Content Marketing, Social Media “Best Practices”, Travel Trade in Tourism and Digital Trends. The digital summit was attended by over a hundred participants who gathered to learn tips and tricks for their online and digital marketing presentations from representatives of OLSON, GRAVITY MEDIA, GOOGLE, TRAVEL CLICKS and other social media and online stars. Digital Marketing Manager of the B.T.B. Maynor Larrieu shares more.

 

Maynor Larrieu, Digital Marketing Manager, BTB

Maynor Larrieu

“The different segments that we have presenting today are digital travel trade, digital marketing, social media, and content strategy; those are the main core of digital marketing that we feel, the BTB feels, that there need to be a little more hand holding, a little more exposure to, because in the past three years, we have seen that some people are a little less comfortable than others. So, I think this helps everyone to get inspired and also to challenge them a little more with their digital tool kit that. There are so many different platforms today that can make your work easy.”

 

Andrea Polanco

“Are we seeing more tourism businesses using online to market themselves?”

 

Maynor Larrieu

“Definitely. I think there has been a digital transformation in the past three years; even with you guys in the media. You guys are in Facebook Live, getting into different social media platforms, and the same way you guys are doing that, other businesses in Belize are going through that same digital transformation.”

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Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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