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Apr 5, 2017

CitCo Talks to Taxi Drivers

The City Council announced today that it is rolling out some new initiatives. First, the Council signed a MOU between the Council and most taxi associations to improve the overall taxi services for residents and operators.  Second, the Council is introducing new city license plates, which will now feature a customized option. These plates are projected to bring in some half a million dollars for the City Council. News Five’s Andrea Polanco was at the City Hall today and has more on these new projects.


Andrea Polanco, Reporting

At a press briefing today, the City Council announced a number of initiatives. First on the agenda, a Memorandum of Understanding between the City Council and several taxi associations was presented.The legally binding MOU outlines key points to be addressed, primarily the payment of monthly fees for operators, as well as designated parking; and commitments made by the City Council.


Bernard Pitts

Bernard Pitts, Councilor, Belize City Council

“Between ourselves and the taxi operators, we have agreed to a service fee which is twenty per member per month. Every single taxi organization that is in this room presently has agreed and are willing to sign on to this agreement. The Belize City Council shall generate an account for each of these associations at a set time when we agree, we will collect those funds. We also have in place in this MOU, a designated area for each association, union or cooperative. Let me make it clear there that all those areas will be gazetted in order for us to have full enforcement. So, it means then, your space will be your space, wherever you are designated to be; except for dalla vans who are on the continuous go. We will provide IDs for taxi men; we will provide services for them to procure their uniform. If you notice there are some very nice uniforms they are using; at the end of the day in investing in your business, your appearance is what tells a lot. The Belize City Council will assist in the economic development of their taxi operation by way of promoting their taxis; assisting in best prices pertaining to the logo design, printing, logo for doors, t-shirts and polo shirts.”


A “Belize City App” was also introduced as a part of the initiatives being rolled out. The app, which is available on IOS and Android platforms, is one waythrough which businesses, including taxi operators, are promoted by the City Council. It will have content for both visitors and locals.


Bernard Pitts

“In downloading this app, you will have free use for it. And from whatever location you are in Belize City, you will be able to find any business or any place that is registered with this app. Meaning, that if you have a business, you can sign up. Your advertising, I believe now, I think is free now for the next two months and whatever promotion you have you can put on there. The purpose of this for taxis is because we are going to use those who are registered with us; so it gives that power to them; it gives that recognition. It allows them to be out there more professionally and people trust their service. Anyone in the city, if there are twenty thousand people who have downloaded this app, they will get that notification when you have a promotion for your business. And that is how far it is going. The population of Belize City is around 67,000; just imagine, forty thousand people of that have a smart phone; it is either android or apple. And they have the use of this app, they will get that notification from any business that is registered with it.”


New and enhanced services by the Traffic Department were added, tothe implementation of driver license renewal online. The department is now offering an onsite inspection, which will be rolled out first to businesses for re-registration of vehicles. As a part of the services, the new Belize City license plate was introduced with the new city brand logo. These new initiatives are to help the City Council to raise much needed funds to continue the work across the city.


Darrell Bradley

Darrell Bradley, Belize City Mayor

“Of course we are trying to move ahead with trade license reform and that would cost the city council approximately one million dollars. As an initiative to recapitalize or recoup those funds, the traffic department launched a very innovative program to sell personalized license plate. We launch five hundred of these plates and those will be available for a thousand dollars per plate and so that will make us reach. Half of where we want to go. Of course if you want to get the regular plate, that is available to you. But many people in our community have expressed an interest to buy personalized plates. So, my plate may say “Go Mayor” and other people may use their name or other parts and we are pricing this at a thousand dollars and that will allow the City Council to generate an additional five hundred thousand dollars in revenue.”


Bernard Pitts

“The personalizing of the license plate – the cost is option to anyone who wants to buy the service. It is a thousand dollars for the personalized license plate; of course you will get it by the pair. And this is for those who want to – of course you would have to be respectful with your wording and so on. This is what it will look like. This will be recorded and be fixed to your vehicle, your VIN and your registration. The new license plates for Belize City will look like this.”


Reporting for News Five, I’m Andrea Polanco.


The Council also announced that they have acquired a mother-board which will solve the problems with the traffic lights at Freetown intersection near Cinderella Plaza. The in-house motherboard, which will make those lights become active, will be installed in the coming days.

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2 Responses for “CitCo Talks to Taxi Drivers”

  1. Local bze says:

    Will they have the local weed shop listed as well n how about the the areas where u are more porne to a police beating do they show the hot spots for where ministers do corruption

  2. Local bze says:

    Can the app show all the lands Vega n other ministers have taken as to see where n how they screwdriver us
    . While we all continue to be squatters as they mentioned here in bze

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