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Aug 12, 2016

B.T.B. Invites American Gymnast Simone Biles to Belize

On Wednesday we told you about Simone Biles, the American gymnast with a special Belizean connection, who was all set to dominate in the Olympic Women’s Gymnastics competition.  The competition was such a big deal that it earned a special local audience as relatives of Biles were joined in Belize by a writer for the New York Times just to watch her performance.  And what a performance it was!  Things looked a little shaky at first with Biles in second place after Russian Aliya Mustafina, but the four-foot-seven firecracker seized first place with a world class performance on the balance beam and drove it home with an explosive flour routine.  With a wide margin over even her own teammates, Biles proved herself to be what everyone has been calling her: the Best in the world.  Immediately after the match one teammate joked on social media that they’d be joining Simone in her favorite vacation spot, Belize.  That caught the attention of the folks at the Belize Tourism Board who decided to do their part to make it happen.

 

Karen Pike

Karen Pike, Director of Marketing and Industry Relations, B.T.B.

“So, just as many Belizeans, we were watching and we were very proud to know that an ambassador was out there who could represent or present Belize to the world.  Based on interviews that had been done Simone mentioned that Belize was her second home, that she loved fishing in Belize, and she had been recently to visit. The B.T.B. decided that we would leverage the opportunity to attract potential tourists and travelers to Belize by tweeting out to Simone and to the final five.  By doing that Simone did answer; she said “Yes, we’re coming”.  And with that we were able to generate impressions, we don’t know the total amount of impressions yet but we do know that we had more than five thousand social interactions on twitter reaching three hundred thousand plus of her fans and reaching media placements in publications such as USA Today, ESPN, People, which is great publicity for Belize.  As the B.T.B., marketing the country we look for opportunities where we can have positive social engagement and create the buzz and the attraction for the country and for visitors. So we offered the experience of having sun and beach as well as inland activities for the final five.  They can look forward to fishing such as Simone had mentioned in her previous interviews, as well as birding, cave tubing, zip lining, and many, many opportunities for fun and relaxation in Belize after they win more medals. We would also like to add that we also promoted the Belize athletes who were there in Rio by putting on Facebook a video display of our three Olympians from Belize, what they like to do in Belize, and what they were doing in Rio, so we’re very proud of them as well.”

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3 Responses for “B.T.B. Invites American Gymnast Simone Biles to Belize”

  1. Lisa Garcia says:

    I’m sorry to say the money your using to invite her of money belizean heritage is a shame. Use that money to help people from the hurricane. By the way none of the athletes representing Belize weren’t even born their. Maybe you all think they are apart of belize but us living in the USA sees them as a joke.

  2. NORMAN says:

    SUCH A BIG DEAL ABOUT SIMONE BILES AND SHE DOESNT EVEN HAVE A DROP OF BELIZEAN BLOOD IN HER!!! HER ADOPTED MOTHER WAS BELIZEAN AND SHE HAS NEVER LIVED IN BELIZE BUT I GUESS SINCE SHE IS THE BEST GYMNAST AT THE MOMENT THEN BELIZE NEED TO GET IN ON IT AND MAKE A BIG DEAL!!! SOOOOO FUNNY!!!!

  3. CEO says:

    Lisa Garcia and Norman both of you have small minds!

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