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Jul 14, 2016

B.T.B. Manager Says Stats Will Surpass 2015 Figures

Noriko Gamero

But while the U.S. market continues to hold the highest share of travelers to Belize, making up close to seventy percent of visitors to the Jewel, Gamero says that the trend is indicating that numbers will surpass last year’s figures by the end of 2016.

 

Noriko Gamero, Marketing and PR Manager, B.T.B.

“We have put in a lot of effort this year; we have been proactive in our media pitches. I think we just got our US agency…they did our report from April to June. We had over three hundred and eighty media placements, about sixty-seven percent of that was for Belize stories directly and over a billion impressions. So we are very excited that we have been in the forefront throughout all of the U.S.”

 

Duane Moody

“Now I know that the U.S. has been one of the areas that we’ve seen a lot of people coming in. But tapping into the European market; I know that you guys have been working on that as well. Talk to us about that.”

 

Noriko Gamero

“Yes, the U.S. increased almost seventy percent as well, but also extraordinarily our European market increased ten point four percent. We attribute it as well in our continuing to push our European marketing campaign there. We signed in December our European agency Brighter Group so if you live in Europe, you will see the programmatic digital campaign through Instagram, Facebook, Twitter. So we are also doing proactive pitches with the travel trade team trying to get them to see who sells Belize. We are working on a press trip in trying to get people to Belize to also get some coverage there. Our team has proactive pitch to different media houses and they’ve picked up stories as well on Belize. We did a launch there where we did different video showing and different articles. So we continue to see this growth and we hope to continue seeing the trend throughout the year.”

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1 Response for “B.T.B. Manager Says Stats Will Surpass 2015 Figures”

  1. spike says:

    Why are tourist numbers so high? Belize isn’t a safe place to travel to … at all.

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