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Aug 3, 2015

Is B.T.B. on Sound Financial Footing?

Karen Bevans

Karen Bevans has been with the B.T.B. for the past sixteen months, following her departure from Belize Telemedia Limited as Chief Operations Officer. She was brought in after the resignation of Laura Esquivel Frampton as Tourism Director.  There was a report that expenditure of the marketing budget had ballooned. So what is the current status of the finances of B.T.B.?

 

Karen Bevans, Director of Tourism

“The entire budget is now being satisfied. We are operating cash positive and everything that we need to do, based on recommendations from our international marketing agencies; those are being done. I must say that we are financially stable and again we will show that this afternoon. To do that, we had of course to enhance our efficiency measures internally. But with that done and with proper controls put in place, we have been able to get our external audit up to date which shows that we are stable and we can perform to the level the industry demands of us.”

Reporter

“But did you all have to cut the budget for marketing? Is there less being spent on marketing this year compared to last?”

 

Karen Bevans

“No, this year it is more being spent compared to last. We have about twenty-five percent more. Further to that—and that is the North American market that I’m referring to—further to that, we have committed one million dollars to invest in marketing, but in South America and Europe. And that again coincides with the COPA announcement to get into the South American/European markets.”

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