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Jun 18, 2015

B.T.I.A. President Reveals 10 Short Term Goals

Osmany Salas,

The Belize Tourism Industry Association is celebrating thirty years. And with those thirty years, the association has grown tremendously, just as much as the industry. The association president says that their influence in recent years has dwindled and members hope to re-assert themselves in an industry that is the bread and butter of thousands of Belizeans. At their bi-annual general meeting today, President Osmany Salas says that they have ten short term goals, which includes revitalizing the chapters, increasing the membership and revenue.

 

Osmany Salas, President, B.T.I.A.

“To check how we have fared off, I will refer to the ten targets that I challenged our board to accomplish earlier this year. These short term targets are geared to strengthen our association over the long term. As I have stated before, our influence over the tourism industry future has been far less than it should be. By accomplishing our ten targets, I am confident that we will once again make B.T.I.A. a major player in shaping our tourism industry.  The strength of the B.T.I.A. lies in the strength of its constituent destination chapters. The revitalization of the previously inactive chapters is well underway. Our Chapter in Corozal led by Valentin Rosado, who will deliver our thank you remarks today, seems poised to accomplish great things in Corozal which is considered an emerging destination. The main task of our Corozal members is to contribute their efforts towards the development of Corozal as a major destination in its own right. Corozal needs to be more than a place to pass through; the elements are there for that to occur.  The Hopkins Chapter has been very active recently lobbying for Government attention and support for areas of security and infrastructure. Hopkins is in dire need for a stronger and more police presence, street lights and improvement to access road. Their plight has started to receive more attention from government and with the support of our secretariat I am confident that they will soon receive the help that they need.”

 

A major goal of the B.T.I.A. is to reintroduce a re-branded Destination Belize. With the refreshed magazine, the B.T.I.A. will be introducing an app and other digital components to its key marketing piece.

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