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Jun 16, 2015

Can Music be a Business?

Lloyd Stanbury

The feedback from this week’s event is expected to be included in the five year plan. And that plan will be assessed, as the consultant says that he will be back in a year’s time to see how the implementation is progressing. But, for right now, Stanbury says we have the basics down, but there is a lot more to do. And while it is a collective effort, we must not rely solely on government agencies. So, just how ready are we to develop music as a business? Is Belize in a good position to grow an industry that has shown only incremental growth?

 

Lloyd Stanbury, Consultant

“Absolutely. Absolutely, so. Because the music and what’s coming out of Belize, the creativity exists and that is the very first thing that you must have. You must have something of value from a creative stand point that you can show the rest of the world. There is no question about that and this there. What needs to be done now is to address the business aspects of the industry so that you can really propel it to that next level. And that is one of the main purposes of this whole exercise; to get people ready for business. It is more business than talent. It is more business than creativity that is involved. It is mostly a business and if you are trying to grow an industry, generate employment and increase foreign exchange earnings, you have to have a businesslike approach so we have to pay attention to the business side of it so as to capitalize and propel it as you say, but the potential is definitely there. There is no question about that.”

 

Andrea Polanco

“How much of a responsibility or a role do you think artists, promoters and people who are in the industry need to take in order to develop this- an industry that they are involved in; that they are working in?”

 

Lloyd Stanbury

“Well, I think the artists need to understand that it is their business and they can’t sit back and expect that the government or anyone else to come and do it for them. I think the artists, to use this project as an example; the artists in Belize have it made. I have been around the world doing similar project and I have never seen a government entity do as much as NICH and ICA have done to facilitate the artist by providing them with this opportunity to learn how to build their own business and for them not to take advantage of this, they are making the biggest mistake that they could ever make. The artists need to understand that it is their business. They must invest. They must be ready to invest their own time and to take a bus or a train to get themselves to somewhere where they can get information and knowledge to build their business. They should not be    depending on anyone to take them to that knowledge because it is their business.”

 

The participants will be attending several workshops through the end of this week that will feature local and international presenters on key areas of music and entertainment development, including branding and marketing, copyright and publishing, Business Development, Funding and artist and talent management.

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Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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